Social media personality, Prosper Iyo, with 115,000 Instagram followers, recently won the Africa Magic Viewer’s Choice Awards for Best Digital Content Creator. He shares his journey as a content creator with FAITH AJAYI

How would you describe yourself?

I am a Christo-centric storyteller, content creator, and comedian from Rivers State. I am the guy that brings Bible stories to life like they happened in Port Harcourt. I use humour and creativity to share God’s truth in a way my generation can “vibe” with. I come from a humble, faith-driven family where morning devotions were not optional, and shouting “amen” with low energy could earn you ‘the look’. My parents instilled discipline, integrity, and faith in me, even if it came with occasional koboko (whip) ministry. We may not have had everything, but we had God, love, and noodles that somehow always had pepper. That foundation plays a big role in how I tell stories today.

Can you tell us about your academic background and qualifications?

I attended Niger Delta Science School in Port Harcourt for my secondary education. Later, I studied Geography and Environmental Management at the University of Port Harcourt. Now, I know what you’re thinking— “How did Geography lead to comedy?” Don’t worry, I’ve asked myself too. But truly, my university experience exposed me to a wide range of people and perspectives. Between coursework, group projects that felt like prayer points, and the occasional ASUU strike, I developed skills like time management, creative thinking, and storytelling, all of which I use now in my content creation journey. School wasn’t just about books; it was preparation for real life.

Congratulations on your AMVCA win. How does it feel to receive this recognition, and what was your reaction when you heard your name announced as the winner?

Honestly, I did not expect to win. I wasn’t even in the hall when my name was announced. A friend had to call me to let me know, and I literally ran down to the hall to receive the award. It was such a surreal moment. I was shocked but incredibly excited and grateful.

What inspired the skit that won you the award, and while conceptualising and releasing it, did you envisage that it would do this well?

The inspiration came from the viral ‘We Listen, We Don’t Judge’ challenge. But the way I interpreted it; that was just God. The skit wasn’t even scripted; it flowed naturally. I’d honestly say the idea came straight from heaven. I knew it had potential to go viral because of how relatable it was, but I never imagined it would take me all the way to winning an AMVCA.

In what ways do you envision that this award would impact your career?

Winning an AMVCA is such a huge milestone, and I believe it will open doors to bigger opportunities; not just within content creation but also in film, television, and other collaborations. It’s also a strong reminder to keep trusting God and staying true to the creative process. I believe this recognition will help amplify my voice and message, and allow my content to reach even more people, both within Nigeria and beyond.

When did you become active on social media?

I became intentionally active around 2022. Before then, I was more of a silent observer— liking, commenting, and minding my business. But something shifted in 2022. I realised there was a message in my mouth and laughter in my spirit, and social media became my pulpit. I decided to stop scrolling and start creating. Since then, it has been a journey of growth, faith, and plenty of bloopers.

Which is your most active social media platform and why?

Instagram! That app has me in a small chokehold, and I’m not even mad. It’s fast, visual, and the engagement is real-time. Plus, Instagram Reels are like suya — short, spicy, and very addictive. It’s where I first found my voice and audience, and I’ve stayed committed. The community is diverse, and I love how I can go from sharing a skit to dropping scripture in the caption. Also, it allows me to engage with my followers on a more personal level. You post one skit and boom — someone’s aunty in Canada is laughing at your caption.

What inspired your choice of niche (Christo-centric)?

Faith has always been the anchor of my life, thanks to a home where you dare not skip morning prayers. But the real switch happened when I realised that content creation doesn’t have to be empty noise. I tried doing “regular” skits, but something always felt off; like rice without stew. Then I started blending comedy with scripture, and I found peace, purpose, and people saying, “Wow, I didn’t know the Bible could be this funny.” That’s when I knew this was my lane. My content is where Scripture meets sarcasm, with a heavy dose of Holy Ghost and small foolishness.

What is your creative process like before, during and after shooting a video?

Before shooting, I pray. Sometimes, I beg God for inspiration, like, “Lord, give me something sharp before my neighbour starts the generator.” Ideas often come during Bible study, quiet time, or observing regular Nigerian life. I write them down, plan my shots, and mentally rehearse; sometimes in the mirror, sometimes while washing plates.

During shooting, it’s part planning, part freestyling. I let the Spirit lead,  and sometimes the spirit of wahala too. I allow room for spontaneous lines because some of my best punchlines have been accidental.

After shooting, I rest, because content creation is sweet but draining. Then I dive into editing — adding sound, subtitles, and making sure the message is clear. Once I post, I commit the video to God’s hands and His algorithm. The rest is testimonies and giggles.

Before content creation, what was your career choice and what influenced it?

As a child, my ambitions were seasonal. First, I wanted to be a veterinarian — animals were my thing (until I met a goat that chased me, then I rethought everything). Then I wanted to be a pilot. Flying seemed cool, and honestly, I still want to attend aviation school someday — just to flex. But as time passed, I realised storytelling was in my DNA. I enjoyed making people laugh and think. Slowly, my love for performance took over, and I began to see that my gift could be a calling.

What inspired you to go into content creation full-time?

The impact is the biggest motivator. When someone sends you a message saying, “Your skit reminded me of God’s love,” or “I watched your video and cancelled a bad decision,” you can’t just ignore that. Suddenly, it wasn’t about likes or views; it was ministry. As more doors opened — collaborations, speaking engagements, financial breakthroughs — I realised this was divine alignment. I wasn’t just being funny; I was being faithful.

What was your family’s reaction when they found out about your career choice?

They were confused at first. I mean, imagine telling Nigerian parents, “I’m not doing a 9-5. I’m doing comedy about the Bible on Instagram.” Of course, there were raised eyebrows and side-eyes. But they watched my consistency, the lives being touched, and eventually the results. Now, my mum proudly introduces me as “the boy who does Jesus drama on the Internet.” I’ve earned their support, and that means everything.

How have they supported you so far?

In every way possible; from prayers to production. My sister has become a mini-director; she can now tell you angles and lighting tips. They hype my videos, share my links like it’s their ministry, and remind me why I started when I feel tired. Their support has been my backbone. Even on days when the views are low and motivation is lower, their belief in me keeps me going.

What challenges have you faced in content creation?

There have been plenty, including funding for equipment, irregular electricity supply, time management, mental stress…the list goes on. Sometimes, the creative juice runs dry, and sometimes it floods when you’re too tired to shoot. There are days I question if it’s worth it, especially when a video you love doesn’t “blow”. Also, there’s impostor syndrome whispering, “Are you sure you’re even funny?” But we move.

How do you handle those challenges?

First, I pray. Then, I pause when I need to. I’ve learnt that taking a break doesn’t mean failure. I also revisit my old videos to remind myself how far I’ve come. I draw strength from my creative community, from messages full of testimonies, and from watching others who inspire me.

What are some benefits you’ve experienced as a content creator?

I have reached people in places I’ve never been, received heartwarming messages from strangers, and built a community that genuinely cares. I’ve seen how one skit can make someone laugh and cry at the same time, and still ask for part two. Spiritually, it’s deepened my walk with God. Financially, there have been opportunities I never expected; from brand deals to people randomly sowing into the work. Creatively, it’s pushed me to learn, grow, and try new things. And of course, being recognised as “that Bible guy on Instagram” is its own kind of celebrity status; even if it’s just in my church or barber’s shop.

How do you handle negativity and criticism online?

It comes with the territory. If it’s constructive criticism, I take it in and improve. If it’s just someone being bitter or looking for clout, I don’t stress. I block, delete, or scroll past. You can’t carry everybody’s opinion on your head. I have learnt to separate feedback from noise. And honestly, some “critics” are just fans in disguise. I keep my eyes on God and my feet in peace.

How has collaboration impacted your content?

Collaboration has changed the game for me. It exposes me to new audiences and helps me think outside my usual style. Sometimes, you create magic when you link up with someone who sees things differently. Plus, the behind-the-scenes gist during “collabs” is always premium content on its own. Some of my most fun and effective skits have come from team efforts. Collaboration also helps reduce creative fatigue. Iron sharpens iron, especially when you both understand lighting and punchlines.

What moment gave you the conviction that you’re on the right path?

One particular message stays with me. Someone said, “Your video made me decide not to take my life.” That hit me hard. It reminded me that behind every ‘like’ is a real soul, and behind every view is a person with real struggles. That one message gave me a conviction stronger than any analytics or algorithm could provide. I realised I was doing more than comedy; I was part of someone’s rescue story.

A fan experience you’ll never forget?

I was walking on the street, minding my business, and someone jumped out of a bus — no jokes — and ran toward me screaming. She was like, “You’re the Bible guy! Ah, it’s really you!” Then she quoted one of my skits word for word. I stood there smiling and (feeling) awkward because I wasn’t even sure how to respond. We took pictures, she prayed for me, and I left that spot feeling like I just won an award. It was funny, surreal, and a big reminder that the work is not in vain.

How do you keep up with trends and innovation?

I keep my eyes open and ears to the street — digitally and spiritually. I follow creators I admire, watch what’s trending, and ask myself, “How can I remix this for kingdom purpose?” I don’t just chase trends for attention; I filter them through my message. If it doesn’t fit the gospel or my brand, I leave it. But when it aligns, I jump in. I also take courses, upgrade my tools when I can, and remain a student of the game.

What other areas are you hoping to explore soon?

There’s a lot bubbling in my spirit. I want to dive into Christian film production — full-blown storytelling with bigger sets and bigger shoes to fill. I also want to launch a faith-based merchandise line that speaks life with style. Then, there’s the idea of a digital academy to train young creatives — people with gifts who just need guidance. I’m also looking at tech; maybe editing, animation, or something with AI. Just imagine AI Jesus in a Port Harcourt setting. We’re going global!

What are your other interests outside content creation?

Music is my first love after God. I genuinely thought I’d be a gospel artiste, and maybe I still will. I love to sing, especially when no one’s around to judge my key. I also enjoy nature, animals, and just observing people. A simple market scene can spark five skit ideas. I also enjoy tech, reading random facts, and imagining Jesus in modern Nigerian scenarios — like paying NEPA bills or riding a keke. My mind doesn’t rest, and that’s a blessing.

What advice do you have for those entering content creation, especially in your niche?

Be authentic; your originality is your oil. Don’t copy someone else’s fire and expect it to burn the same. Stay rooted in God’s word, especially if you’re in the Christo-centric niche. It will sustain you when views drop and ideas dry up. Don’t chase clout; impact lasts longer. Start with what you have. Don’t despise small beginnings, even the Bible said that. If God has called you into this space, He’ll back you. And please, always charge your phone and clear memory space before recording; content creators know the pain.